Ihungabana ry'Inganda z'Ibyuma byo Kwisiga! Ibihangange bibiri byahuriye hamwe kugira ngo bihindure imiterere y'Isoko ry'Isi. Muriinganda z'ubwizaimiterere y’ubutaka, ihuza ritangaje ryitezwe kuvugurura imiterere y’isi ryarangiye ku mugaragaro! L'Oréal Group, ikigo kimaze imyaka ijana gifite ibirango byinshi bya kera by’ubwiza n’impumuro nziza, na SkinTech Biotech Group, ikigo cy’ababyeyi cya SkinCeuticals cyazamutse vuba mu rwego rwo kwita ku ruhu gikoresheje ikoranabuhanga rigezweho, batangaje ku bufatanye amasezerano yo guhuza imigabane yose. Iri huriro, rifite agaciro karenga miliyari 100 z’amadolari y’Amerika, ryiteguye gusobanura amategeko agenga inganda z’ubwiza.
I. Ihuriro ry'Ibihangange: Intego y'ingamba zo gusenya imipaka
Jean – Paul Agon, Perezida wa L'Oréal Group, yavuze ko iri huriro ry’ibihugu ari “Ivugurura rishya muubwiza"Inganda" mu kiganiro n'abanyamakuru. L'Oréal ifite imizi ikomeye mu bucuruzi bw'ubwiza ku isi no mu masoko yo kwamamaza, hamwe n'ibirango by'agaciro gakomeye nka Lancôme na Yves Saint Laurent Beauty, hamwe n'ibirango bizwi cyane ku isoko nka Maybelline na L'Oréal Paris. Ku rundi ruhande, SkinTech Group, ifite SkinCeuticals nk'umutungo wayo w'ingenzi, yinjije imbaraga mu ma salon y'umwuga no ku masoko yo kwita ku ruhu agezweho bitewe n'amapatanti arimo "Duke Antioxidant Formula" na "Nano - Microcapsule Penetration Technology". Irimo kandi ikoranabuhanga rishya rigezweho nka "FuKeAn", ryibanda ku gusana uruhu rworoshye, na "Gene Beauty Research", ikirango cyihariye cyo kwita ku ruhu gishingiye ku gupima imiterere y'umubiri. Jean - Paul Agon yagize ati: "Iki si icyegeranyo cy'ikirango gusa, ahubwo ni ihuzwa ry'ibidukikije rikubiyemo 'ubushakashatsi n'iterambere bya siyansi × kwinjira mu miyoboro × kugera ku baturage neza'." Nyuma yo guhuzwa, urusobe rw'ibikoresho bya L'Oréal ku isi na laboratwari 12 z'ibinyabuzima bya SkinTech bizahuzwa, kandi "Beauty Tech Triangle R" & D Centers” izashyirwa mu turere dutatu: Ubufaransa, Leta Zunze Ubumwe za Amerika, n'Ubushinwa. Ibicuruzwa bizakorwa kugira ngo bihuze n'ibikenewe mu kwita ku ruhu rw'ubwoko butandukanye bw'uruhu n'abaturage bo mu turere dutandukanye. Urugero, hakoreshejwe ikoranabuhanga rya SkinTech ryo gupima imiterere y'uruhu, “amapaki y'impano zo kwita ku ruhu zakozwe ku buryo bwa gene” azakorwa ku bicuruzwa byinshi bya L'Oréal, bityo ubwiza buhendutse bugatangwa muri serivisi zihariye; kandi binyuze mu miyoboro ya e-commerce ya L'Oréal no kuri interineti, ibicuruzwa bya SkinCeuticals by'umwuga bizashyirwa ku isoko rinini ry'abaguzi.
II. Impinduka mu bicuruzwa: Kuva ku "Ibintu - Bifite Ingufu" kugeza ku "Kwita ku Ruhu rw'Ibidukikije"
Umusaruro wa mbere w’urwego rw’ingamba waturutse ku guhuza, "Cross-Dimensional Skin Repair System", winjiye mu cyiciro cyo gupima uruhu. Ubu buryo buhindura uburyo gakondo bwo kwita ku ruhu, buhuza "ikoranabuhanga rya SkinTech ryo kugenzura ibidukikije" na "uburyo bwo gukuramo uturemangingo tw’ibimera" bwa L'Oréal. Umusaruro ugabanyijemo ibice bitatu: "Lotion y’ibanze igenga", "Kapsule yo Gukomeza Ibikorwa", na "Uruhande rwo Gusana Inzitizi".
Fata urugero rwa "Iseti yo Gusana Ijoro", yagenewe "uruhu rwo kurara rusinziriye", nk'urugero: Amavuta yo kwisiga asanzwe arimo probiotics karemano zikomoka ku munyu wa Nordic birch, iyo ukoze ku ruhu, abanza guhindura imiterere y'ibinyabuzima bya epidermal micro-ecosystem; Iyi capsule yongerera imbaraga imikorere irimo "Black Tea Yeast Superoxide" iherutse gukurwa muri Laboratwari ya L'Oréal, yinjira neza mu gice cy'uruhu binyuze mu ikoranabuhanga rya nano-microcapsule kugira ngo ikosore ibyangiritse bya ADN bitewe no kubura ibitotsi; Intambwe ya nyuma, membrane yo gusana imiyoboro, ihuza formula ya kera ya SkinCeuticals na "Smart Water - Locking Magnet" yakozwe na L'Oréal, ikomeza kubika amazi amasaha 24. Mu buryo bushya, abaguzi bashobora gukoresha ibikoresho by’ubwenge byo gutahura hakoreshejwe porogaramu igendanwa kugira ngo babone amakuru y’uruhu mu buryo bufatika, kandi sisitemu ihindura mu buryo bwigenga inshuro ikoreshwa n’ingano y’ibikoresho bitatu kugira ngo ikoreshwe mu "kwita ku ruhu mu buryo burambye". Ku bijyanye n’uruhererekane rw’ibikoresho, ibyo bigo byombi bikora "uburyo bwiza burambye bufunze": Inganda za L'Oréal ku isi zizakoresha "ikoranabuhanga rya SkinTech ryo gukora ihumana ry’ibintu", aho imyuka ihumanya ikirere igenzurwa mu gihe cyose kuva mu gusukura ibikoresho fatizo kugeza ku byuzuye; Gupakira ibicuruzwa bikoresha ibikoresho bishobora kongera gukoreshwa. Iyo ibicuruzwa byangiritse, abaguzi bashobora kongera gukoresha amacupa y’ubusa binyuze mu miyoboro yabugenewe kugira ngo bagure ahantu hazwi, hashobora gukoreshwa mu kugura ibicuruzwa bishya, bityo hagakorwa uruhererekane rw’ibidukikije rw’ "umusaruro - ikoreshwa - kongera gukoreshwa - kongera gukoreshwa".
III. Umutingito w'Inganda: Ni wo wateye impinduka mu bwiza ku Isi
Nyuma y’itangazwa ry’iyi nkuru yo guhuza ubwiza ku isi, inganda z’ubwiza ku isi zatangiye kwihuta cyane. Abasesenguzi ba Bloomberg bavuze ko guhuza L'Oréal na SkinTech bizahindura imiterere y’isoko ry’ubwiza ku isi. “Ibi bigaragaza ko bihuriweho cyane n’ikinamico gakondo y’ubwiza n’ikoranabuhanga rishya ryo kwita ku ruhu. Biteganijwe ko bizatanga ihuriro ry’ubwiza buhanitse rifite inyungu irenga miliyari 30 z’amadolari y’Amerika buri mwaka.” Ku isoko ry’imari, igiciro cy’imigabane cya L'Oréal cyazamutseho 8.7% kuri uwo munsi, mu gihe igiciro cy’imigabane cya SkinTech Group cyazamutseho 15.2%. Abashoramari muri rusange bafite icyizere cy’ubushobozi bw’ubufatanye bw’ibigo byombi. Abahanganye nabo barimo kwihutira kuvugurura ingamba zabo: Estée Lauder Group yatangaje ko yihutishije kugura ibirango by’ikoranabuhanga byo kwita ku ruhu, ishaka kuziba icyuho mu ikoranabuhanga; Shiseido yongeye gutangiza umushinga wa “Oriental Plant Gene Bank” ku bufatanye na Kaminuza ya Kyoto mu Buyapani, kugira ngo yongere imbaraga zayo mu bushakashatsi no mu iterambere.
Ku baguzi, iri huriro ry’abaguzi rizana “gukora neza, ubwenge, kandi birambye"Ubunararibonye bw'ubwiza." Umwanditsi w'inyandiko z'ubwiza @IngredientControlAK yagize ati: "Mu bihe byashize, iyo umuntu yahitamoga ibikoresho byo kwita ku ruhu, yashingiraga ku izina ry'ibirango binini cyangwa amayeri ajyanye nabyo. Ubu, hamwe n'ikoranabuhanga - ibicuruzwa bihujwe, kwita ku ruhu bishobora kuba 'by'ukuri kugeza ku rwego rwa selile'. Iyi ni yo nzira y'ejo hazaza!" Kuva ku birori by'icyicaro gikuru kuri L'Oréal Avenue i Paris kugeza ku imurikagurisha rishya ry'ibicuruzwa kuri Bund i Shanghai, uku kwihuza kw'ibihangange mu bwiza birimo guteza imbere "Impinduramatwara y'Ubwiza mu Ikoranabuhanga" ku rwego rw'isi. Iyo umurage w'ibirango bya kera byo mu kinyejana gishize uhuye n'ubwiyongere bw'ikoranabuhanga mu binyabuzima, kandi iyo imiyoboro ya omni - ihuye n'urusobe rw'ibidukikije - rufunganye, ahazaza h'inganda z'ubwiza hareka kuba "irushanwa ry'ibicuruzwa" ridasanzwe, ahubwo rikaba "intambara y'ibidukikije". Ku baguzi, ibi bishobora kuba ibirori byo "kuzamurwa mu nganda"; nyamara ku nganda, bigize "ivugurura rivugurura imbibi z'ubwiza" - umuntu wese uzafata ingamba muri uku guhuza azagira uruhare mu nkuru mu gihe gitaha cy'ubwiza.
Igihe cyo kohereza: 31 Nyakanga-2025
