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Ni iyihe nkuru y'ingenzi y'ubwiza muri uyu munsi?

Beiersdorf Yavuguruye Ishusho ya 2025, L'Oréal Yashyize Rodrigo Pizarro ku mwanya wa Perezida w'Ubucuruzi muri Koreya, Impamvu Ubucuruzi Bukeneye Ababyeyi Bakora, Dove Yahagaritse GucuraKwita ku ruhu, Byoma yatangije ibicuruzwa bya mbere bifite inenge, APR ifata umwanya wa mbere muri K-Beauty, Femtech muri Irilande irasaba guverinoma gushyira imbere abagore mu ikoranabuhanga, icyamamare mu gukora impumuro nziza mu Butaliyani cyujuje imyaka 50, ishora imari mu bagore mu buryo bwemewe n'amategeko asaba ko abagore batera inkunga.

Isi yoseIbikoresho byo kwisigaAmakuruNyuma y'uko isi igenda buhoro buhoroisoko ryita ku ruhuIzamuka ry’ibiciro mu gihembwe cya kabiri na Nyakanga, sosiyete ubu iteganya ko izamuka ry’ibiciro by’ibicuruzwa by’umwimerere rizaba riri hagati ya 3% na 4% mu gice cyayo cy’ubucuruzi bw’abaguzi. Mu makuru y’abayobozi, L'Oréal yatoye Rodrigo Pizarro nk'Umuyobozi w’ubucuruzi bwayo muri Koreya. Vuba aha, Pizarro yabaye Umuyobozi Mukuru w’Impinduka mu bucuruzi bwa L'Oréal muri Aziya y’Amajyepfo ya Pasifika, Uburasirazuba bwo Hagati, na Afurika y’Amajyaruguru. Hagati aho, sosiyete mpuzamahanga y’ubwiza APR ubu ifite umwanya wa mbere mu ishoramari rya K-beauty, irusha LG Household & Health Care muri Kamena. APR yabonye izamuka rya 32% ugereranyije n’umwaka mu ishami ryayo ry’ibikoresho by’ubwiza, ivuga ko yagurishije miliyari zisaga 90 mu gihembwe cya kabiri.

Umucuruzi w'udupfukamunwa tw'amaso

Nk'uko raporo yasohotse kuriIsi ya Porogaramu, ishoramari ryinshi mu bucuruzi buyobowe n'abagore n'amoko mato rishobora kuzamura isoko ry'imigabane mu Bwongereza ku kigero cya 13%. Ishoramari mu mategeko agenga abagore, gahunda iyobowe na leta, yasanze “nubwo abayashyizeho umukono barimo gutera imbere mu bijyanye no gutera inkunga abagore bashinze, ubushakashatsi bwakozwe na The Gender Index bwerekana ko umubare w'ibigo biyobowe n'abagore mu Bwongereza wagabanutse mu 2024, kandi mu gihe ubudasa buri kwiyongera mu mishinga mishya, hakenewe gukorwa byinshi kugira ngo abagore bashyigikire.” Hagati aho, raporo nshya, Femtech muri Irilande: Ikibazo cyo gushyira imbere ubushakashatsi ku buzima bw'abagore n'udushya, yasabye guverinoma gushyira imbere iterambere rya femtech muri Irilande, binyuze mu gutanga inkunga ikomeye ku bushakashatsi ku bijyanye na femtech n'ibigo bishya.

Mu makuru ajyanye n'ubuzima bw'umubyeyi, hari ingingo iri kuriUmuryango wa Bizishyigikira amasosiyete kuzana ba nyina benshi - ku bw'inyungu z'ubucuruzi bwabo. Anja van Beek yaranditse ati: “Ababyeyi bakora bahagarariye ubwoko bushya bw'abayobozi.” “Abagore bahuza amasaro, igihe ntarengwa cyo gukora, imirimo y'ishuri n'imirimo yo kurya bafite intwaro y'ibanga: uruvange rw'impano zidasanzwe zituma baba abahanga mu by'amategeko. Akazi ko muri iki gihe gahinduka vuba gasaba igihe gishya cyo gutekereza. Akenshi dusuzugura uburyo ubunararibonye bushobora gukoreshwa mu buzima busanzwe. Ubuhanga bushobora kwimurwa bushobora kuva ku nshingano imwe cyangwa ubunararibonye bumwe bugashyirwa mu bindi bihe byinshi bijyanye n'akazi.”

Ku bijyanye n'impumuro nziza, WWD yagiranye inama na Roberto Martone, washinze akaba na Perezida w'uruganda rw'impumuro nziza rwo mu Butaliyani ICR Industrie Cosmetiche Riunites, ayobora ari kumwe n'umukobwa we, Ambra Martone. Iyi sosiyete yagurishije miliyari 16.5 z'amayero mu 2024 kandi ikorana n'amasosiyete arimo LVMH Moët Hennessy Louis Vuitton na Bulgari; Interparfums na Ferragamo, Roberto Cavalli, DNKY na Kering Beauty, n'abandi. Iyi sosiyete iri kwizihiza isabukuru y'imyaka mirongo itanu imaze ishoramo miliyoni 26 z'amayero.

agapfukamunwa k'amaso gakozwe ku giti cyawe

Mu kwita ku ruhu, Dove yashyize ahagaragara ubwoko bushya bw'imiti ya Dove Women's Wellness, yibanda cyane cyane ku bimenyetso byo gucura kandi iboneka gusa mu iduka rya Amazon muri Amerika. Hagati aho, Byoma yahagaritse uburyo bwayo bwa mbere bwo kwita ku biheri, aho yashyize ahagaragara Byoma Blemish. Kandi, hamwe n'ubwiza bw'iduka ry'imiti,Ubwiza bwigengaaganira na Michelle LeBlanc, Visi Perezida w’Ubwiza n’Ubuvuzi bw’Umuntu muri CVS, ku mpamvu iyi sosiyete itihutira kuba iya mbere mu gutangiza ibirango bishya bishyushye by’ubwiza. Soma byinshi kuri izi nkuru kuri link ziri hepfo. Beiersdorf Ivugurura Icyerekezo cya 2025. “Icyerekezo cyavuguruwe kigaragaza igitutu gikomeje ku isoko ry’isi ryita ku ruhu, ariko Beiersdorf irimo guterera agahigo ku bicuruzwa bishya mu gice cya kabiri cya 2025 kugira ngo inoze imikorere no gushyigikira iterambere rirambye,” ibi bivugwa.Amakuru ku Isi ku bijyanye n'ubwiza. (AMAKURU Y'IBIRYOSHYA KU ISI YOSE)L'Oréal yafashe Rodrigo Pizarro nk'umuyobozi w'ubucuruzi muri Koreya. Pizarro yatangiye akazi ke muri L'Oréal muri Porutugali mu 1993.(Ubucuruzi bw'Ibyuma byo Kwisiga)

Impuguke mu nganda ya APR yafashe umwanya wa mbere muri K-Beauty. Impuguke mu nganda yavuzwe ko yagize iti: “APR ntiyabuze aya mahirwe kandi yashyizeho ingamba zikomeye zo kwagura ibicuruzwa kugira ngo icyarimwe igere ku masoko y’Ubuyapani, Ubushinwa, n’Uburayi ndetse na Amerika.”(IKINYAMAKURU CY'UBUCURUZI CYA MAEIL)Ishoramari mu mategeko agenga abagore risaba inkunga y’abagore benshi. “Nubwo imibare igaragara muri raporo idafitanye isano n’ibigo by’ikoranabuhanga by’umwihariko, igice kinini cy’ibigo bishya mu Bwongereza gifitanye isano n’ikoranabuhanga, kandi bamwe mu bashyize umukono ku mategeko agenga ishoramari mu mategeko agenga abagore ni ikoranabuhanga cyangwa ikoranabuhanga,” ibi bivugwa.Isi ya Porogaramu.(ISI YA POROGARAMU)Femtech muri Irilande irasaba Guverinoma gushyira imbere abagore mu ikoranabuhanga. Dr Tanya Mulcahy, Umuyobozi wa HIHI akaba n'uwashinze FemTech Irilande yagize ati: “Tugomba gushora imari mu buzima bw'abagore - atari ukubera uburinganire gusa, ahubwo ni ukubera ubushakashatsi bugezweho, ubuvuzi, n'ubukungu bugezweho.”(UBURAYI BUVUGA)

Impamvu ubucuruzi bukeneye ababyeyi bakora. Dukurikije ubushakashatsi bwakozwe na Motherly bwo mu 2025, 66% by'ababyeyi bavuze ko ikiguzi n'imihangayiko yo kwita ku bana byatumye batekereza kuva ku kazi cyangwa kugabanya amasaha yabo. Ababyeyi bato, cyane cyane ab'itsinda rya Z, bagaragaza izindi mbogamizi.(UMURYANGO WA BIZ)Ishusho y’Ubucuruzi bw’Impumuro nziza mu Butaliyani yujuje imyaka 50. Ikurikije ibihe, kandi izirikana ibidukikije, ICR Industrie Cosmetiche Riunite yavuye mu gukoresha inzoga nziza zikomoka ku bigori byo muri Hongiriya ijya mu zikomoka ku isukari yo mu Budage, kugira ngo igabanye ingaruka ku bidukikije.(Intambara y'Isi Yose)Dove Drops yo kwita ku ruhu rw'abageze mu zabukuru. Ellen Shepard, Umuyobozi Mukuru w’Ubushakashatsi n’Iterambere muri Unilever yagize ati: “Dukoresheje ubuhanga bwacu mu bumenyi bwa surfactant, gucunga impumuro mbi n’ibyuya ndetse n’imikorobe, turimo guhindura ibyo abagore bakeneye mu buvuzi bugezweho kandi bwihariye.”(IPAKI Y'UBWIZA)Byoma Blemish yatangiye gukora. Ubushakashatsi bwakozwe na Byoma bwerekana ko nubwo ibiheri byibasira cyane ingimbi n'abangavu, igipimo cy'ibiheri by'abantu bakuru cyariyongereyeho 10% ku isi mu myaka 10 ishize.(AMAKURU Y'UBWIZA BUJYA MU GIHE)

Impamvu CVS Idakora Amarushanwa yo Gutangiza Ibirango by'Ubwiza. Michelle LeBlanc, Visi Perezida w’Ubwiza n’Ubuvuzi muri CVS yagize ati: “Iyo abaguzi bacu n’abacuruzi bacu bumva uko umuco n’imbuga nkoranyambaga bihagaze, maze tugatangira kubona ko ibyo bigo n’abo baguzi bashaka ahandi hantu ho kubyinjiramo, turazamura ukuboko kwacu, kandi twishimira kuba turi aho kugira ngo tubizane aho dukorera.”(UBWIZA BWIHARIYE)


Igihe cyo kohereza: Kanama-28-2025
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